Leading-edge technology raises the bar for sports fans

Sports leagues across the United States and Canada continue to look for innovative way to reinvent what it means to attend a LIVE sports event. They need new ways to enrich the digital fan experience. Enter ProWire®, an innovative Electric Mind client that raises the game excitement by personalizing the live sports experience.

ProWire’s proprietary, low-latency audio technology streams real-time audio from players, referees, and commentators, straight to a fan’s mobile phone. Fans watching an event simply download the app then choose from a selection of feeds offering everything from broadcast commentary to exclusive live player mics! Just like that, fans are drawn into the play—personalizing the game experience on their terms.

ProWire has been adopted by:

• NHL – Florida Panthers, Tampa Bay Lightning, Winnipeg Jets
• MLB – Philadelphia Phillies, New York Mets, Tampa Bay Rays, Miami Marlins
• NFL – San Francisco 49ers, Tennessee Titans, Tampa Bay Buccaneers
• NBA – Atlanta Hawks, Brooklyn Nets, San Antonio Spurs  
• NCAA College Football – Florida State
• EPL – Tottenham Hotspur F.C.
• ATP/WTA – Canadian Open Tennis

Developed by Electric Mind, the ingenious ProWire app delivers what sports fans, teams, and leagues need: a richer live event experience. It’s powered by CrowdFlex™️, ProWire’s patent-pending low-latency real-time technology that captures and processes live audio at the event then streams content directly to the fan’s phone.

The back-end infrastructure allows ProWire administrators to completely customize the app experience for each event. Fans gain access to content by joining the venue’s fan WiFi network. Meanwhile, fan interaction with the app enables ProWire to serve paid ads and branded content to further personalize the experience.

An amazing start

Since debuting in the sports industry in 2016, ProWire has quickly earned its place in the majors, attracting a who’s who of sports franchises and leagues. The company was also selected to join the Future of Sport Lab, a sport innovation platform launched by Toronto Metropolitain University and Maple Leaf Sports and Entertainment. 

“We are fortunate to have started working with Electric Mind from the very beginning. The technical foundation and flexibility of the ProWire app is in large part due to their foresight and technical expertise. We have been able to get to market quickly and continue to innovate with our sports partners to pursue new activation and content strategies.” – Gordon Sumner, Co-Founder, ProWire

Working with just an executive briefing, a PowerPoint presentation, and design mockups of the user interface, Electric Mind leaned into every aspect of product development. Training the ProWire technical team through day-to-day remote collaboration, Electric Mind defined the technical strategy, created the user experience, then deployed and refined the app—all while implementing remote Agile development best practices.

“Building such an innovative app was an exciting opportunity for us. We focused on spiking the technical risks early to ensure the app was built on the right foundation.” – Andrew Pitt, COO, Electric Mind

Timing is everything

ProWire’s success is a testament to how American and Canadian firms can successfully collaborate on technical projects, even while working remotely and dispersed. The firm has called on Electric Mind for strategy, oversight, and turnkey application development from the start of their business journey, including the MVP. While originally conceived prior to the pandemic lockdowns, this innovative technology has become a key enabler for renewed fan engagement.

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